People ask me, “How can I generate more high-quality leads for my business?”. My answer is always the same. Start a blog now. It is the best way to get high-quality leads and sales. Blogging for leads plays a huge role in your business growth. It can drive a lot of traffic to your business, so you can have a chance of boosting your sales and business performance.
In this article, we are going to learn about how blogging can bring high-quality leads to your business. Blogging is one of the most popular marketing channels that you can use for promoting your business today. Here are some benefits that are offered by this marketing strategy.
Helps Drive Traffic to Your Website
Before we are talking about leads for your business, you need to know how to drive traffic to your website. Blogging can be considered as the best strategy for getting a lot of traffic from the Internet. Every time you write a post on your blog, you will put one more indexed page on the search engine. It means that you create an opportunity for driving traffic to your website via the search engine.
Blogging can also help your readers find you via social media. You can share your blog post on some social networks, such as Pinterest, Facebook, LinkedIn, and Twitter. Sharing your post to these social media platforms can help you expose your business to a lot of new potential customers. They will come to your website when they are interested in your content.
Converts the Traffic Into Leads
Once your websites attracting traffic, you have an excellent opportunity to convert the traffic into leads for your business. It is a good idea for you to add a lead-generation call-to-action to your blog post. Some call-to-action options are available today, for example, free eBooks, free webinars, free trials, free fact sheets, etc.
When a visitor clicks the call-to-action button on your blog, they are going to find a form to fill in with their personal information, such a name, email address, or phone number. They are going to get free offers in exchange for their personal information. Not every visitor to your blog will become your lead. That’s okay.
Builds Authority in Your Industry
If you create useful and exciting content on your blog consistently, you are going to build authority in your readers’ eyes. Establishing authority with blogging can be considered as the best way to increase the conversion rate and lead generating process in your business.
When your leads see you or your business as an authority in your industry, they’ll be pleased to buy any products or services from you. You can increase the total sales you have in your business. Blogging can be the best way of educating your potential readers about how they can get benefits from your company.
Achieves Long-term Results
Blogging is suitable for you who are looking for long-term results in your business. Blogging can be combined with a good SEO campaign to deliver the best result in the long run. Once your blog posts are indexed on the first page of Google, you are going to get free visitors from the search engines for free. These free visitors will become your leads, especially when they are interested in reading your content.
When it comes to blogging, your sales will likely come from the older posts in your blog. About 67% of the leads we generate come from our blog, so it’s a good idea for you to categorize your blog posts. Your reader will be more likely to visit your website if they can find information quickly.
Blogging isn’t easy, and it takes a lot of time and effort to build authority. If you’d like some help with your blog, please don’t hesitate to contact me today.